TRAK Data Launches On-Demand Marketing Platform
- Published in Solution Spotlight
TRAK Data is a marketing data and predictive analytics company that seeks to help marketers tap into the power of a national consumer marketing database, create AI-driven models, enrich and cleanse their data and launch 1:1 cross channel campaigns. The on-demand marketing data platform aims to provide an easy-to-use interface to enable users to create custom lookalike audiences quickly.
Back-Of-The-Box Details
The platform is designed to make data easy and accessible for all levels of expertise and without requiring any data science or marketing experience. The platform’s key capabilities include the ability to:
- Access a world-class marketing database;
- Build custom lookalike models in a matter of clicks;
- Unlock new insights with audience profile reports;
- Connect users across channels by appending email, IP addresses and phone numbers; and
- Enrich customer files with up to 1000 data attributes.
Who It's For
TRAK is designed for brands and organizations of all sizes and across all industries, but small to mid-sized businesses find it most useful. TRAK offers pay-as-you-go pricing with easy-to-use features, giving brands access to the data they need, when they need it. The TRAK platform also provides data that is direct-mail ready with all target audience lists CASS standardized for marketers who might be new to direct mail.
What It Solves
Many growth marketers know that marketing data and high-performance models can drive rapid growth for brands, but this typically requires big teams, high costs and complex processes. TRAK leverages artificial intelligence and machine learning techniques to transform manual data science and modeling techniques into an automated process. Now, companies of all sizes from can tap into the power of sophisticated data science. Inside TRAK, users can upload their best customers and let the platform pinpoint prospects so users can purchase that data in a matter of clicks.
What Makes It Special
With TRAK, users have on-demand, 24/7 access to the audience data and modeling services they need to launch effective direct mail and digital campaigns. Historically, data science expertise has been reserved for big brands with big budgets. Now brands and marketers of all sizes, budgets and verticals can access a powerful national consumer marketing database and an “easy button” for building look-alike models in minutes.