3 Myths That Reveal The Hidden Truth About Campaign Measurement
The single, basic truth about world-class campaign management is that it is easy to say, but hard to do. It is hard to do because to do it properly requires following a disciplined, systematic approach that becomes both a guide and a tool for helping a company make better marketing and sales investment decisions in order to optimize its performance.
- Written by By Mike Gospe, Founder
Ok, you got your prospect to raise his hand. Now comes the hard part: turning him into a customer. Here are 10 ways to address the challenge in the age of accountability.
We all know that things have changed -- buyers, not companies, are in charge and marketers are on the hook to play to customers' terms. And the terms that customers dictate require marketers to be prepared for being helpful with inbound inquiries to satisfy and persuade their prospects. That requires not only things like online search engine marketing to be found when customers are looking. It also requires multichannel customer analytics and intelligent systems to present the next best (i.e. relevant) offers on the spot while customers are inquiring by phone or still browsing the web site.
Ah, Saturday. An early game of tennis, some family time, maybe a power nap with the fragrant promise of the choice T-bone you’ve been waiting to grill tempting you onward through the day. Sun starts to sink, you saunter out to pre-heat the gas grill to searing readiness. Turning the knob, you get…nothing. The bolt especially designed to secure the fuel line has vanished.
The recent explosion of SaaS (hosted) solutions has brought about a resurgence in software vendors utilizing free trials as a primary means of acquiring new customers. Fortunately for them, these companies can now take full advantage of today’s sophisticated marketing automation technology that enables automatic, personalized, rules-based, follow-up e-mails to all trial registrants. 
When I last held down a real job I worked in a small sales team of senior sales executives selling high-end, high-cost technology projects to Wall Street banks.
As the rough economy intensifies, you may ask if you’re taking key steps to keep your sales results on a safe course. A key decision point for many organizations is: what is the best way to structure and support building a pipeline of quality leads for field sales? Should you outsource? Should you improve your in-house lead generation process? Here are seven strategies to consider for optimizing your internal lead generation function and shoring up your pipeline of sales leads.