Full-Funnel Analytics Key To Boost Marketing Efforts
During a video interview at the 2016 B2B Content2Conversion Conference, Captora’s Paul Albright noted that full-funnel analytics was a key talking point for many of the attendees at the event looking to leverage that insight and enhance their marketing initiatives. Albright also discussed the importance of the tools at marketers’ disposal, and making sure that these tools are integrated and aligned effectively to maximize the user’s productivity and effectiveness.