How To Leverage The Other ABM: Attention-Based Marketing
In an interview with Demand Gen Report, Elle Woulfe, VP of Marketing at LookBookHQ, shared takeaways from her session where she discussed how marketers must focus on retaining buyer attention and staying relevant to the finite list of accounts you are targeting at a time. She also explained content marketing automation and how it can help B2B marketers measure how prospective buyers engage with content once they open it.