Lenskold Group President Highlights Upcoming Content Metrics Presentation
Marketers continue to initiate a seat at the revenue discussion table, which has created an urgent need for a metrics-based approach to campaign initiatives. In this short video clip, Lenskold shares how measurement helps sales and marketing teams understand what's working, so they can implement repeatable tactics for success. Learn more about content metrics for success during Jim's closing keynote address at the Content2Conversion Conference, April 24 in New York City.