New Technology Led To The ABM Boom In B2B
During a video interview at the 2016 B2B Content2Conversion Conference, Televerde’s Ray Kemper highlighted how attendees were looking to learn more about account-based marketing (ABM) and how to get the most out of their marketing technology investments. Newer technology allows marketers to implement ABM more easily and efficiently, so these ABM newcomers aimed to learn more about the potential they had with their technology and their ABM efforts.