As buyers rely more heavily on peer recommendations when researching products and services, it's no wonder that referral marketing is emerging as a leading strategy for B2B marketers.
This E-book outlines the tools and techniques to automate the referral process while keeping users — advocates, prospects, salespeople and marketers/administrators — in mind.
By filling out the form you'll get a step-by-step blueprint for ramping up a referral marketing program, including:
The role of referrals as part of an overall advocacy program;
Creative rewards for referrals; and
Worksheets for evaluating referral marketing automation
