The Complete Do-It-Yourself Guide To Account-Based Marketing
Research shows that 92% of companies recognize that account-based marketing is either "extremely or very important." However, only 20% had an ABM strategy in place for over a year.
Although ABM doesn't look like a DIY project, it is definitely possible. This E-book will walk you through the 10 steps that make up an effective ABM strategy, including:
Misconceptions about account-based marketing;
How buyer personas impact ABM success; and
A thorough checklist for powerful ABM initiatives.
Fill out the form to learn how you can expand your bottom-line with ABM!