Marketing automation allows businesses to save time and money, measure and optimize marketing investments and grow revenue faster.
According to benchmark analysis, businesses that use marketing automation can grow their pipeline by 45%, enjoy 25% higher revenue and allow sales reps to spend 22% more time selling.
Dive into this definitive guide to marketing automation to learn:
Why marketing automation is so hot right now;
How it differs from other technologies such as CRM and email marketing solutions;
The common features and advanced functions of marketing automation tools;
How to build a business case and convince internal stakeholders to act; and
