With social media spending expected to jump more than 20% over the next 5 years, marketers are going to face a great deal of pressure to prove that this increased investment provides a solid return. Yet, in a recent study, more than half of marketers say they can't demonstrate their return on social spending at today's lower rate. But with the proper analytics and techniques, it is possible to show that emerging social channels can boost the bottom line.
Download this E-book to gain valuable insights on tracking and identifying the key analytics to help accurately measure the success of your social media campaigns, including:
Analyzing advocacy and tracking the sway of influencers;
Forecasting conversion rates for particular campaigns; and
Monitoring competitive benchmarks to shape campaign strategies.
