Marketing analytics is a high-growth industry right now. According to the CMO Survey, the typical enterprise marketing organization expects to boost its analytics spending by 60% over the next three years – or an increase from 5.7% to 9.1% of the average marketing budget.

Running successful email campaigns is a tough task. All it takes is one misstep to alienate users, kill your response rates, and send your messages straight to a spam folder. The following infographic, provided courtesy of Litmus, explains how email campaigns go wrong -- and what your marketing team can…

BrightTALK, a SaaS provider of webinar and video technology, recently released a new attachments feature that enables marketers to upload documents alongside their webinars and videos. While content marketing might be king, effectively distributing content assets is creating a challenge for B2B marketers. The Internet has become increasingly fragmented: Professionals…

Brainshark, Inc., a provider of cloud-based online and mobile presentations, has reported customer growth in new verticals, including pharmaceuticals, technology, insurance and financial services. Companies in these industries are using the SlideShark Team Edition platform for multi-user presentation functionality and to get improved insights into how their users access and…