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Reports

2019 Demand Generation Benchmark Survey Report

2019 Demand Generation Benchmark Survey Report

Growing Investment Into Revenue Creation Fuels Adoption Of New Tactics & Tech For Campaign Analysis, Account Targeting And Nurture Initiatives This year's Demand Generation Benchmark Survey showed that larger chunks of marketing budgets are now being allocated to demand generation initiatives and ABM adoption as the continued goal to drive more revenue grows at an alarming rate. Close to three-quarters…
2019 Marketing Automation Outlook Guide

2019 Marketing Automation Outlook Guide

Practitioners & Experts Share Predictions For Avoiding The Tech Rabbit Hole In 2019 & Focusing On Cross-Department Goals Navigating the current tech landscape can make marketers feel like they're falling down a rabbit hole. But there is one constant in the mad world of martech: marketing automation systems are the central location for go-to-market strategies, and B2B organizations are looking…
The 2018 Marketing Impact Report

The 2018 Marketing Impact Report

At a "current state" level, this report shows that priorities for SaaS enterprises are clearly focused on proving the impact of marketing campaigns, as 92% of those surveyed said it was a growing priority for their company. However, the efforts to prove that impact are decidedly in development. Some companies still struggle with proving it, as 71% of respondents said…
The Audience & Demand Planning Benchmark Survey Report

The Audience & Demand Planning Benchmark Survey Report

Marketing's ability to be effective and efficient is directly related to how much a company knows about its customers and total audience. Having the right total audience metrics — insights that go a step beyond the traditional total addressable market assessment — is necessary for key marketing tasks, such as persona modeling, potential customer identification, buyer journey creation, account-based marketing…
2019 Database Strategies & Contact Acquisition Survey Report

2019 Database Strategies & Contact Acquisition Survey Report

Improvements In Data Initiatives Continue As B2B Orgs Strive To Meet Buyer Expectations, Privacy Regulations Effective database management and contact acquisition practices are the lifeblood of effective marketing and sales efforts. As buyers grow to expect more meaningful, relevant engagement and information during the buying process, companies must position themselves with the right insights to meet those expectations. Last year's…
2018 ABM Benchmark Survey Report

2018 ABM Benchmark Survey Report

Account-based marketing continues to generate buzz, but B2B organizations are quickly looking to move beyond the initial hype around the category and are pressing to show ROI from their targeted programs. Demand Gen Report's third annual ABM Benchmark Survey revealed most organizations are still in the early stages of ABM — they are starting to see some early growing pains…
The Tactical Guide To B2B Personalization

The Tactical Guide To B2B Personalization

Best Practices & Processes For Bringing Personalization Into Marketing, Sales Conversations B2B buyers' tolerance for generic messaging is growing thin. They are increasingly expecting and demanding relevance at all stages of the buying cycle. Therefore, the old mass marketing playbook is quickly becoming obsolete, meaning B2B marketing and sales teams must flip the script to provide targeted, contextual customer experiences…