Demand generation budgets will continue their upward trajectory in 2016, with more than two-thirds (67%) of marketers expecting an overall increase, and more than one-third (39%) of marketers expecting a rise of 20% or more, according to respondents to the 2016 Demand Generation Benchmark Report.
While the number of respondents expecting their demand gen budgets to rise remained essentially the same as in 2015, far more respondents anticipate a more significant increase this year. Last year, 21% of respondents saw an increase of 20% or more, compared with double that (39%) this year.
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