2016 Content Budgeting & Measurement: Key Investments & Strategies For The New Year
What are the top content marketing trends and investments for 2016? How do B2B firms plan to ramp up content messaging and amplification strategies to increase reach, boost brand recognition and drive ROI?
During this exclusive webinar, the Content4Demand team will reveal key takeaways from its inaugural Content Budgeting & Measurement Survey, offering answers to top-of-mind questions including:
- What are the top tools/platforms content marketers are investing in?
- What promotion and distribution strategies are providing the best results?
- Which roles in the organization are applying the most pressure in measuring content ROI?
- What type of metrics are marketers using to show the impact of their content investments?
Dana Harder
Alicia Fiorletta