A Look Behind The ABM Curtain: Crafting A Multichannel Hit
The explosion of ABM is changing the way B2B brands approach customer acquisition and key account engagement
In a May 24 webcast at 2 PM ET, Jessica Cross of RollWorks will share how the company built a successful campaign that synced messages with where prospects were in the sales funnel.
During this webinar, you'll learn:
- Mapping four major sales stages;
- Targeting key decision makers — not just accounts — anywhere they are online;
- Delivering personalized messages;
- Segmenting granularly by company, department and more; and
- Focusing display ads on prospects that have stalled.
Jessica Cross
Brian Anderson