Benchmarking the Buyers Journey

July21

How effective are your marketing efforts at stimulating the buyer journey? The answer to that question literally validates the existence of marketers, and the marketing dollars that fuel their efforts. Strange then that it should be such an elusive measure of success. Most marketing and sales teams struggle to map the buyers journey, as it relates to their pipeline, simply because the journey is singular for the buyer but multi-faceted in terms of how companies engage with them. How can we get an accurate picture of how the buyer learns to trust us and invest in the solutions we propose to solve their problems? Better yet, how can we compare our success against our peers to determine if what we’re doing is successful?

LeadMD is helping clients understand more about the health of their revenue path and how their efforts are as siting the buyer in traversing that all important road to purchase. In this session you’ll explore how the buying journey can be made repeatable and also how the health of your revenue model is often easy to determine, if you know where to look. Join us as LeadMD CEO Justin Gray takes us down the path to revenue and looks to fix the common potholes along the way.