Communicate With Your Buyer: Techniques For Building Your Segmentation Strategy
When: Thursday, May 31, 2012 1:00 PM - 1:30 PM EDT - Register Today
In this 30-minute webinar, Ruth Stevens and Don Wynns will highlight the key steps needed to optimize segmentation processes using proper data management, and outline the benefits of segmenting marketing messages to key prospects.
Topics to address:
- Data management realities/challenges
- How data impacts demand generation
- Ramping up marketing automation functionality
- Benefits of efficient segmentation