How Lead Scoring Helps Drive Conversions
When: April 18, 2012 - 11:00 AM to 12:00 PM (PDT) - Register Today
Join Andrew Gaffney, Editor, DemandGen Report and Atri Chatterjee, CMO Act-On Software as they present benchmark research that explains the positive impact lead scoring can have on conversion rates at all phases of the sales and marketing funnel.
This webinar will illustrate the points with real-world examples of companies that have set up simple, yet effective lead scoring systems.
In addition, the session will provide insights into the following areas:
- How simple scoring systems can be established to factor in both activity and demographic profiles
- How lead scoring can improve the effectiveness of online campaigns by providing intelligence for segmentation and targeting
- How prioritizing hot leads improves close rates and ensures timely response to ready buyers
- How scoring helps to align messaging with buying cycles
- How categorizing longer-term leads helps to keep them warm with lead nurturing campaigns