Leveraging Weighted Campaign Influence - The Next-Generation of Campaign Attribution in Salesforce.com
Campaign ROI is dead. Glad we got your attention. We value accurate campaign ROI as much as the next marketer, but if you have a multi-touch sales and marketing cycle, traditional campaign ROI just isn’t enough.
Join B2B marketing veterans Laura Ramos and Andrea Wildt for a 20 minute webinar discussing the importance of understanding which marketing campaigns influence revenue and how to measure influence in salesforce.com.
Speakers
Andrea Wildt, Vice President Marketing and Products, Full Circle CRM
Laura Ramos, Vice President, Principal Analyst, Forrester Research
When?
On-Demand