The 5 Metrics You Need To Track Social Marketing’s Impact & Influence
Marketers will spend more than $10 billion in 2015 on paid social advertising, according to eMarketer, a 31% increase compared with 2014. Given that investment, marketers are under pressure to track the performance of paid social at deeper levels, such as market, geography and topics as they gravitate to more mature social analytics models.
View this on-demand webinar, where you will hear from GoodData's Emily Rugaber on how marketers can prove the ROI of their social investments. She'll provide real world customer examples and also cover the importance of tracking the metrics of paid social advertising, such as:
- Ad spend versus impressions and engagements/clicks;
- Website conversions, by promoting specific calls to actions;
- Number of viewers who clicked on a social ad then "liked" or "followed";
- Page post engagement, such as likes, comments, shares, video plays and photo views.
- Mobile app installs or downloads;
- Views of a promoted video, and
- How to use predictive analytics to identify where your customers are going
