The Best Content For Short Attention Span Theater
Live Date: Sept 7, 11am ET - On-Demand - Watch Now
Today's buyer is more empowered, skeptical and frugal than ever before – a condition called Frugalnomics. To be successful with this new breed of buyer, solution providers need to drop the sales pitch, and become a valued resource – providing the right content to facilitate the buyer's decision making process.
Traditional one-size fits all white papers, case studies and other collateral are struggling to break through the noise and be relevant to decision makers. A new approach, with more dynamic and personalized content is needed to better connect, stimulate and facilitate buyer decisions.
In this webinar, Alinean and DCS psent the latest research and trends on:
Content marketing spending and the current crises in confidence
Optimizing content to facilitate the buyer's journey
New content methods to drive more leads and shorten sales cycles
Strategies for psenting content in different formats to match different consumption pferences
Steps you can take immediately to improve content marketing ROI
Featured Speakers:
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Tom Pisello, Chairman & Founder, Alinean
Andrew Gaffney, Content Director, Demand Creation Specialists (DCS)