The New Marketing Model For Financial Services
Webinar: The New Marketing
Model For Financial Services
Research Study Breaks Down Shifts In Client Behaviors And Top Strategies Of Engaging Across Channels
Looking to keep pace with the changing behaviors of their digitally connected client base, financial marketers are shifting from traditional models of selling based purely on brand reputation and referrals to engaging customers across a variety of channels.
From insurance carriers to banks to independent brokers, leading organizations are looking to drive client acquisition and retention by engaging them on emerging channels, including online, social and mobile.
View this exclusive on-demand webinar to access the findings of a new research study on the top priorities for financial services institutions, including:
- Leading shifts in client behaviors
- The KPIs being used to track marketing performance within financial institutions
- The top challenges facing financial marketers
- How marketers are dealing with data security and compliance
The webinar will also share insights from the new study into the areas where financial institutions are looking to improve their customer engagement by overcoming factors such as:
- A lack of visibility into online behavior and interests
- Managing multiple systems across marketing and sales
- Diminishing returns on email campaigns
In addition to analyzing this new trend data, the webinar will also share use case examples of how different financial institutions are dealing with these new engagement trends.
When?
On-Demand
Speakers:
Andrew Gaffney
Research Director
Decision Tree Labs
Paul Dolbec
Senior Director, Product Manager for Financial Services Vertical
Oracle|Eloqua