5 Ways To Increase Google Analytics Effectiveness With IP Address Intelligence
Marketers have historically sacrificed the customer experience in exchange for empowering sales with contact information.
With anywhere between 90% to 98% of website visitors abandoning a site without converting, we've built a culture of optimizing for the few, rather than the many.
Check out this white paper to learn five easy ways that integrating IP address intelligence into Google Analytics will deliver increased revenue and a better customer experience.
You'll get answers to questions such as:
How can I incorporate paid search into my account-based marketing strategy?
How can I get more out of LinkedIn and other post-click social or native campaigns?
How can I optimize my website for revenue, not just leads?
How can I truly measure the impact of post-view (out-of-home, display, and video) initiatives?
How can I better set my sales team up for success?
