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6 Reasons Why You Should Make Predictive The Center Of Your Marketing And Sales Universe

6 Reasons Why You Should Make Predictive The Center Of Your Marketing And Sales Universe

As technology gets more sophisticated, so do the analytics marketers are capturing. The problem is, this data may not be easily connected and can leave B2B organizations without the full picture of customers and prospects. Leading-edge companies are using predictive intelligence to uncover and integrate their data into a comprehensive and insightful package for marketing and sales.

  • Finding in-market accounts and contacts early in the buying cycle;
  • Improving efficiency with interest and time-based targeting; and
  • Growing pipeline by identifying existing accounts that are upsell or cross-sell candidates.

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