How etouches, Act-On Software, Looker And More Benefit From The Power Of Review Sites
Online ratings and reviews have transformed the way B2B buyers purchase software and services. Some 94% of B2B buyers in the 2017 B2B Buyers Survey Report say reviews from industry peers are an important factor in their purchasing decisions; 67% say they are relying more on peers for final purchasing decisions.
By harnessing the power of reviews, B2B software and services companies achieve multiple business objectives — including: