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Following up on Business-to-Business Sales Leads — and Turning Them Into Sales

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How you respond to a fresh lead can make the difference between a sale and lost potential. It also determines your lead management plan for the prospect.

-The 4 major variables impacting how companies should approach a lead
-How to use multiple communication tools for best follow-up results.
-How the market, position in the sales cycle, and type of offer affect optimal follow-up
-A concise checklist of follow-up points to remember

*First Name
*Last Name
*Title
*Phone
*Company
*Email Address:
*To which main industry (or audiences) do you market?
*Do you plan on using informative offers/collateral - white papers, guides, webinars, free trials,