Marketers Turning To Analytics To Improve Campaign Performance, Boost Engagement
Several years ago when marketers began to dive deeper into the data that they were collecting about prospects, lead scoring was a natural place to begin. Armed with greater knowledge about which leads were more likely to convert, salespeople could improve their performance and focus their efforts on the prospects that had the greatest chance of becoming customers.
To illustrate the need for more robust analytics, 43% of marketers say traditional lead scoring does not provide sufficient insight into buying attributes, according to research from The Evolution From Traditional To Predictive Lead Scoring, conducted by Decision Tree Labs on behalf of Lattice Engines.
Download this special report to learn more about the impact on analytics on demand generation and hear from experts at Lattice, ANNUITAS, LeadMD and others.