Content Strategies

How To Carry On Marketing Through A Recession

Despite a strong labor market, economists are warning of tough times ahead: Some are predicting an upcoming recession in the next few months, and some even consider the U.S. currently in a recession.

November 7, 2022
Written by Jason Ball, Considered Content

Mindtickle Reveals Several Enablement & Content Experience Features

Mindtickle, a sales readiness platform, launched six new capabilities designed to help revenue organizations deliver engaging and high-impact sales enablement and content experiences. The updates seek to bring together sales enablement and content management in one place.

November 3, 2022
Written by Kelly Lindenau

A Tale Of 2 Storytelling Strategies: How B2B Can Wield Content & Brand Storytelling

We’ve all been there: Trapped in a seemingly endless conversation with someone who jumps around between present and past to dredge up some miniscule detail they accidentally left out. With such little tolerance for poor storytelling in our personal lives, that impatience is only magnified in the professional arena.

November 3, 2022
Written by Kelly Lindenau

Intentsify Appoints New Chief Product Officer & General Manager, Digital

Intentsify, an intelligence activation platform, expanded its executive team by hiring Anudit Vikram as Chief Product Officer and General Manager, Digital. In his role, Vikram will oversee the company’s product lines, drive the strategy and execution of Intentsify’s digital offerings and help propel the company’s growth.

October 24, 2022
Written by Kelly Lindenau

How To Plan For 2023 With So Much Uncertainty

As the year 2022 approaches its end, annual budget planning for the new year is just around the corner. What better way to end the year than with a nice book read? Latané Conant Conant, Chief Marketing Officer at 6sense, just released the second edition of her book titled, “No Forms, No Spam. No Cold Calls,” to equip sales and marketing leaders with the tactics needed to succeed in 2023.

October 18, 2022
Published in Blog
Written by Christina Cargulia

It’s Finny Time: Nominations For The 11th Annual Killer Content Awards Now Open

A lot happened in 2012: People thought the world was going to end, NASA’s Curiosity Rover successfully landed on Mars and Demand Gen Report debuted its Killer Content Awards (KCAs). The KCAs were designed to honor the most creative minds in the B2B world — and since its inception, it’s received more than 2,000 nominations and honored more than 280 pieces of, well, killer content. And now there’s an opportunity…

October 4, 2022
Published in Blog
Written by Kelly Lindenau

How Stack Moxie Saved Its Marketing Team 50 Hours Of Manual Effort Per Week

Stack Moxie helps automate testing and monitoring across the sales and marketing tech stacks. M.H. Lines, Stack Moxie’s CEO, explained that its customers often missed the real-time notification of testing success or failure, and when they did notice, they only logged into the platform when they received a failure notification.

October 4, 2022
Written by Kelly Lindenau