Blab Unveils Next Generation Of Predictive Social Intelligence Platform
- Written by Brian Anderson
- Published in Marketing Analytics
Blab, a provider of predictive social intelligence tools, unveiled the latest version of its predictive insights tool designed to identify which online conversations will trend in the next 72 hours.
Called BlabPredicts2, the platform models real-time social conversations against pre-defined paths to predict hot social media topics. BlabPredicts2 incorporates enhanced filters to identify and understand conversation topics by channel, term, and velocity.
The platform analyzes text, video, and image-based content to help marketers adjust their online media spending.
“It is all about driving leads at a competitive rate by knowing what topics are expected to trend in the next 72 hours,” said Randy Browning, Founder and CEO. “When you have a better sense of what people will likely be searching on in the next day or two, you can adjust your spending on Google AdWords and customize your banners ads and content based on what your target audience is likely to be searching for.”