Conductor Launches New Features For Web Presence Platform
- Written by Brian Anderson
- Published in Marketing Analytics
Conductor, a web presence management provider, announced the latest upgrades for Searchlight, the company’s web presence management platform, at its annual C3 Conference in New York City. The new features — Content Mapping, Location and Device Reporting and YouTube Reporting — are designed to provide a more holistic view of content campaigns and help users understand their overall brand presence.
“Name-brand companies are still missing from organic search, and are taking the easy way out with paid advertising,” said Seth Besmertnik, CEO at Conductor, during his opening keynote session at the C3 Conference. “This should be motivation for other companies to revolutionize the way they engage their target audience with the right messaging.”
Content gap analysis is a growing topic of interest for many B2B marketers, and understanding where your brand presence is for every particular stage of the customer’s journey is crucial to filling these gaps. The new Content Mapping feature in Searchlight is positioned to help users map their content to their buyer personas and the buyer’s journey — providing visibility on gaps that could lead prospects towards competitors. Analytics integration also allow users to track the performance of individual pieces of content.
Conductor also announced that it has revamped Searchlight’s core engine to offer location and device reporting, designed to give users a holistic view of how their content is performing in particular locations and on devices such as smartphones and tablets. While offering visibility into the user’s current performance, the upgrade is also intended to help users understand what types of content will be the most effective in reaching their target audience.
The company also announced its YouTube integration, which is positioned to provide both critical data on the performance of video content on YouTube along with actionable insights on how to maximize a user’s video content reach.
Besmertnik added: “At Conductor, we differentiate ourselves by listening to the needs of our customers and remaining laser-focused on perfecting our Searchlight platform. Because of that continued drive to improve, we are able to announce we are again first-to-market with several important tools that will empower our customers to grow from traditional SEOs into fully comprehensive digital marketing teams.”