Lattice Offers Predictive Analytics For Cross Selling, Retention
- Written by Brian Anderson
- Published in Marketing Analytics
Lattice Engines announced the availability of Lattice for Cross-sell and Retention, a new tool that gives Lattice users the ability to leverage predictive analytics across every stage of the customer lifecycle.
The new technology arms marketing and sales with the right combination of targets and products to unlock the full revenue potential of each customer. By combining customer contact and account-level data, marketers can get a complete view of the customer and even identify — not only the best opportunities for upsell or cross-sell — but the best offerings based off that information.
Other features include:
- The ability to generate predictions that help marketers apply the right offers or campaigns to prospects, and the sales team to follow up on customers with the greatest revenue potential;
- Marketers can build and launch predictive models in minutes, as opposed to weeks or months; and
- The option to add thousands of additional external buying signals not retainable in their marketing automation platforms.
At the recent SiriusDecisions Summit 2014, Meagen Eisenberg, VP of Demand Generation at DocuSign, said the company is experiencing a 35% increase in conversion rates with Lattice’s predictive analytics tools. "Using the power of predictive analytics, we now know the top predictors for the accounts most likely to convert and which marketing campaigns to apply. As a result, we're experiencing a four times lift in conversions of marketing campaigns within one of our key industry verticals, driving impact where it matters most."
"The democratization of advanced data science provides an unprecedented opportunity for marketers at companies of any size to have a direct impact on revenue growth," said Shashi Upadhyay, CEO of Lattice Engines. "Marketers can now predict — instead of guess — who their best prospects are across the entire marketing process, increasing conversion rates along the way."