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Sitecore Automates Customer Engagement Metrics Via New Platform and Product Group

Sitecore, a provider of web content management solutions, announced today a new product group called the Customer Engagement Platform. Focused on offering marketers an additional Key Performance Indicator (KPI), the platform enables organizations to manage the customer experience by creating relevant and valuable customer conversations that engage, entertain and inform.

The Customer Engagement Platform offers organizations the tools to orchestrate customer needs and solutions through the addition of three new major and integrated products; Engagement Analytics, Engagement Automation, and the Personalization and Experience Editor.

“The Customer Engagement Platform is a major step towards digital intimacy and it marks the coming of a new era of online business,” said Michael Seifert, CEO, Sitecore. “Our customers can achieve results that were otherwise not possible before. Moreover, they will be so much better informed on which marketing and outreach initiatives are bringing value to their organization and customers.”

Engagement Analytics, the next generation of Sitecore’s Online Marketing Suite, is designed for marketers and business people to understand which online investments are paying off, enabling rapid response and impact. It measures, visualizes and compares all initiatives and online campaigns to demonstrate their impact in creating awareness, engagement and quality prospects. Engagement analytics commands the business view marketers and business people want to make informed decisions on digital investments.

Sitecore’s Engagement Automation software can help marketers orchestrate events across time and visits, enabling quick and automatic responding to the many touch points and requests. It automatically integrates with Sitecore’s broad range of online products, including web content management, email, engagement analytics and CRM systems.

The Personalization and Experience Editor is designed to streamline key operations for marketing and business content editors. The Inline Experience Editor’s interface is designed to enable consistent content creation and auto-association with established personas. Editors have control over testing of whole pages, specific text or any media items such as images and videos.

These products will be released June 8, 2011 at Sitecore’s Annual Dreamcore Developer and Partner Conference in London.