TreeHouse Enhances Marketing View Platform For Better View Of Campaign Performance
- Written by Brian Anderson
- Published in Marketing Analytics
TreeHouse Interactive, a SaaS-based marketing automation platform provider, has upgraded its TreeHouse Interactive Marketing View to provide marketers with a clearer view of campaign results. This will help marketers optimize campaigns in real-time and replicate campaigns that lead to higher levels of revenue.
The enhancements are designed to give marketing professionals the improved ability to group, compare and drill down into campaign performance data to more effectively evaluate campaign outcomes. Users are now able to dive deeper into customer data, such as email client statistics by OS (Gmail/Outlook/etc.) and the types of devices recipients used to engage with the company in any given campaign.
The new features will also allow marketers to:
- Better compare performance metrics across campaigns;
- Capture more data and create reports faster with greater grouping flexibility, instant report pop-up views, and advanced search and filter functionality;
- Use new drill-down capabilities to view individual respondents information;
- Better understand email interactions and behaviors—including social media sharing, conversation rates and forwards
"Marketing professionals are under pressure to allocate their resources efficiently and deliver concrete results," said Erich Flynn, CEO of TreeHouse Interactive. "The enhancements we've made to Marketing View reflect this requirement to maximize dollars for the greatest return. Now marketers have access to more and richer data in an easier to consume format so they can better diagnose what's working or not working, and effectively build future campaigns that successfully generate revenue."