Demanding Views

Word Of Mouth: How To Get Businesses To Talk About Your Brand

Think about the last business purchase you made — how did you decide what to buy? Did you weigh all the pros and cons? Did you do a careful cost-benefit analysis or pore over a 50-page analyst report?

February 14, 2022
Written by Jason Ball, Considered Content

The 3 Marketing Reports CMOs Need

CMOs at B2B companies are responsible for driving predictable growth in addition to the traditional marketing and brand-building tasks they manage. Now more than ever, CMOs need reports that quantify the impact of marketing’s lead gen activities.

February 7, 2022
Written by Bonnie Crater, Full Circle Insights

The Ultimate Guide For Conducting Customer Support Through Video Interaction

All businesses generate more sales if they have loyal customers who keep coming back for more. One-off customers are always good news, but repeat customers are a goldmine of future sales — that’s why focusing on the best ways to increase customer retention is vital.

February 1, 2022
Written by Richard Conn, 8x8

The Great Resignation: How To Drive B2B Content Success With Less

As more than half of U.S. workers look for new jobs and millions quit their jobs, some companies have reacted by offering increased training to expand the available candidate pool, while others added new benefits or perks to attract talent and fill now-vacant positions. Nobody knows how long “The Great…

January 20, 2022
Written by By Darrell Swain, Tiled.co

How To Avoid Marketing Videos That Miss The Mark

Video has moved beyond being a marketing luxury and is now a necessity. If your competition isn’t using video, they will be… soon.

January 14, 2022
Written by Tony Gnau, T60 Productions

CMOs: Here Are 3 Tips To Drive The Demand Gen Results Your CEO Wants In 2022

CMOs are under increased pressure to prove the ROI of their marketing programs and deliver on set KPIs — and a new year always brings new campaign expectations. This is especially true for the upcoming years as the C-suite looks to catch up on the revenue they lost throughout the…

January 7, 2022
Written by Alexander Kesler, INFUSEmedia

The Importance Of Accuracy, Truth & Transparency In Intent Data

Whether personal or professional, accuracy, truth and transparency are essential for success. Accuracy provides a high level of quality and precision, while truth and transparency offer accountability, stability and security. For a marketer, these are all crucial components of building and executing successful initiatives in today’s B2B environment.