Demanding Views

How To Stretch Your Marketing Budget With Person-Based Advertising

Marketing professionals are probably tired of hearing that they must “do more with less.” This common refrain has long haunted marketing departments, which historically bear the brunt of recession layoffs.

October 7, 2022
Written by Joe McNeill, Influ2

2 Areas Sales Leaders Can Implement AI To Improve Seller Effectiveness

A recent Gartner survey found that 47% of Chief Sales Officers (CSOs) rank increasing investments in artificial intelligence (AI) to improve seller effectiveness as a priority. However, few CSOs have reached the point of adopting or using AI or machine learning to positively affect their sales results.

September 30, 2022
Written by Robert Blaisdell, Gartner

Making The Most Of On-Demand B2B Content

Fairly recently, I had a bone to pick with marketing. Specifically, B2B marketing. All around me, I watched as consumers began consuming content differently. They’d listen to a podcast on their commute, watch a YouTube video during their lunch break and stream Hulu or HBO Max once they got home.…

September 23, 2022
Written by Jon Lieberman, Demandbase

How Marketing Leaders Can Guide Their Companies During An Economic Downturn

In times of economic uncertainty, the marketing organization is often the first place executive leadership teams look for guidance on navigating a challenging environment. The initial instinct is for marketing leaders to focus on quickly rationalizing costs and reallocating remaining resources effectively, all without damaging the long-term capabilities of the…

September 16, 2022
Written by Robert McKinnon, Forrester

3 Tips For Programmatic Success With AI

Are you looking to improve your programmatic advertising results? Using artificial intelligence (AI) and programmatic technologies can be a great way to boost your marketing efforts, but it's important to make sure that you're utilizing your efforts efficiently.

September 12, 2022
Written by Zack Rosenberg, CatapultX

3 Ways To Close Deals Quickly

Closing is the zenith of sales. However, many deals end up stuck in the pipeline due to poor collaboration between the buyer and seller, such as lack of nurturing, poor engagement or the inability to strike at the heart of the customer’s needs.