Error
  • JUser: :_load: Unable to load user with ID: 512
 COVID-19 Update
Subscribe

Demanding Views

This section provides insights from some of the most prominent industry thought leaders in the space.

Selling to the C-Suite Author Stephen Bistritz Shares Exec Viewpoint

Reaching key decision makers is top of mind for salespeople, but the lack of access the C-Level can incur missed sales opportunities. Focused on providing key tactics to reach the C-Level decision makers responsible for approving top-dollar deals, new book “Selling to the C-Suite” compiled responses from CXO-level executives about…

When was the last time you stole a customer?

By Prugh Roeser, Founder, The Devereux Group, Inc The BtoB marketing fight is for prospects, not customers, and winning the fight for prospects has become as important as sending the right leads to sales. This article explores how prospect retention impacts every aspect of lead nurturing:

Process Audit Needed To Identify Breaks In Lead Management

By Carlos Hidalgo, President, The Annuitas Group Marketing automation systems are robust and do allow marketers to become more efficient and effective, but they can’t deliver the process-based approach that will ultimately help the marketer meet the demands of today. It’s tempting to believe that that technology will cure all…
Subscribe to this RSS feed