By Jim Lenskold, President, Lenskold GroupThis is the second article in the four-part series on Maximizing Lead Generation Marketing ROI. The other articles in this series include:Part 1: Lead Quality CountsPart 3: Measuring EffectivenessPart 4: Dashboard MetricsYou run your marketing, generate those high quality leads we discussed in Part 1…

By Eric Hoffert, CEO, ShareMethodsAs any salesperson knows, having the most up to date and accurate marketing materials is a must. Surprisingly, email, while ineffective, is still one of the most common methods for document sharing, yet even when companies want to move away from it, the options are IT…

By Jill Konrath, Author, “Selling to Big Companies” It's imperative to begin with a common definition of a lead. Marketing and Sales need to agree on this and sometimes it's a bit of a challenge. Marketing then needs to take charge of the moving the leads through the funnel –…