Marketing Matchmaking

Strategies And Payoffs Of Streamlining Webinar Data And Analyzing Within Marketing Automation Systems

For many marketers, webinars are an under-utilized lead generation tool, because, from an administrative perspective, it can be difficult to set up, promote and follow up on registrants and attendees. That said, webinars and online events represent a vital component any B2B organization’s demand generation, and can generate significant amount of new prospects. Progressive marketers are integrating online event platforms with lead management systems that tightly integrate with CRM systems to ensure prospect data is added into the CRM in real-time. Download this E-book to learn how marketers can capture key prospect behaviors to replace the disconnected, Excel-only approach.

Marketing Matchmaking: Strategies And Payoffs Of Streamlining Webinar Data And Analyzing Within Marketing Automation Systems highlights the potential for BtoB organizations to:

• Capture webinar data and save it to marketing automation platforms
• Enhance prospect, customer and internal communication through the use of integrations and APIs; and
• Explain how integrations can save time in marketing programs to centralize operations for enhanced convenience.

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