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The B2B Marketer’s Guide To Winning Customers And Proving Success

The B2B Marketer’s Guide To Winning Customers And Proving Success

B2B marketing has been turned on its head over the past few years: The field has gotten a lot more competitive, customers are more demanding and the pressure is on for marketers to prove their time and budgets are moving the needle. The good news is marketers have new tech tools at their disposal, namely improved artificial intelligence (AI) capabilities.…
How To Improve Email Deliverability & Optimize Each Send

How To Improve Email Deliverability & Optimize Each Send

While it may seem like magic to some, making it into the inbox doesn’t have to be a guessing game. You can take real, actionable steps to improve your email deliverability — all while increasing customer engagement and eliminating wasted spend. Email deliverability can be very complex — but it’s worth trying to understand. By landing your emails successfully in…
5 Inspiring B2B Marketing Campaigns

5 Inspiring B2B Marketing Campaigns

Creating content and campaigns that help your brand stand out takes more than just latching onto the next viral sensation. The “bread and butter” of B2B digital marketing demands tight alignment between sales and marketing, as well as a seamless integration of your martech stack. To help inspire your B2B marketing strategy and make the most of every campaign, Salesforce…
Trends In Generative AI For Marketing

Trends In Generative AI For Marketing

Generative AI is creating incredible new opportunities for marketing, but you might have questions about how it works and why it matters. How do we safely integrate it into our everyday tasks? Where is it headed, and what does it mean for our roles? This new report from Salesforce shows how 1,000+ marketers are experimenting with generative AI, building their…
The 2023 C-Suite Go-To-Market Benchmark Survey: Prioritizing Efficiency By Using Technology & Data To Do More With Less

The 2023 C-Suite Go-To-Market Benchmark Survey: Prioritizing Efficiency By Using Technology & Data To Do More With Less

In an unpredictable world, B2B practitioners are latching on to any semblance of predictability — and that translates to a renewed focus on efficiency. During times of economic turmoil, organizations are refining the ways they go-to-market (GTM) — and making matters worse is that previously successful processes don’t quite cut it in the modern marketing landscape. In the 2023 edition…
The Operations & Processes Survey Report

The Operations & Processes Survey Report

All too often, a stellar marketing team finds itself handicapped by an inefficient tech stack. Without the right platforms in place, B2B teams must wade through dirty data and siloed processes — turning their quest to identify, engage, and convert prospective buyers into an arduous, time-consuming task. It's not surprising, then, that 52% of people who responded to the Operations…
The Ultimate Guidebook To Channel Partner Ecosystems

The Ultimate Guidebook To Channel Partner Ecosystems

Businesses are undergoing a paradigm shift. The very nature of competition, the ways customers buy and how companies go to market is changing. A channel partner ecosystem is a new way to think about the go-to-market strategy you already have in place — a new mindset that includes all the partners inside your distribution channel. The shift in mindset means…