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E-books

Developing Video Campaigns To Engage Key Prospects At Every Stage Of Their Journey

Developing Video Campaigns To Engage Key Prospects At Every Stage Of Their Journey

Regardless of the type of content you create, it won't get the job done if buyers aren't engaged. That's why video stacks up extremely well against all other content formats. More than one-third (34%) of respondents to Demand Gen Report's (DGR) 2019 Content Preferences Survey said they spend five to 20 minutes watching a video while researching a B2B buying…
5 Ways First-Party Intent Data Can Power ABM Success

5 Ways First-Party Intent Data Can Power ABM Success

Most B2B marketers' arsenals rely on third-party intent data, but the growing privacy restrictions affecting third-party cookies are forcing marketers to rethink the use of these popular tracking tools. Savvy marketers are recognizing the untapped potential of first-party intent data as a replacement for traditional tracking methods. First-party intent data is unique because it's proprietary to the organization that harvests…
9 Ways To Use Meal-Based Marketing Throughout The Sales Funnel

9 Ways To Use Meal-Based Marketing Throughout The Sales Funnel

Let's face it: "Zoom fatigue" is real. People are experiencing virtual burnout, yet every day, they wake up to more emails for virtual engagement. And those inboxes are only growing — 40% of event marketing budgets are being shifted to hosting webinars and digital events, and nine out of 10 B2B decision makers believe that new digital sales practices will…
Must-Have Marketing Strategies For Partner Relationship Management

Must-Have Marketing Strategies For Partner Relationship Management

Partner programs are an excellent way to increase your sales, meet your goals and grow your business. Many companies that implement partner networks have reported wild successes, so it's not surprising that an increasing number of marketers are looking to grow and improve on their partner programs. However, building out an engaging and successful program is a lot easier said…
Conversion Best Practices Toolkit

Conversion Best Practices Toolkit

At a time when customers demand more from their digital interactions with companies across a growing number of communication channels, customer acquisition and retention can be a big challenge. In this toolkit, you'll find a variety of resources to help you identify conversion optimization opportunities throughout the customer journey. Download this toolkit to discover: New ways to think about optimization…
Evolving Persona Thinking To Win More Business

Evolving Persona Thinking To Win More Business

With an average of seven stakeholders involved in a B2B tech purchasing decision and 65% of IT staff's decision-making responsibilities extended beyond their titled scope, B2B marketers need to change their "persona thinking" at multiple levels so they can effectively engage decision-makers and target real opportunities. In this E-book, experts discuss how to use prospect-level intent data to engage buying…
The 90-Day Roadmap To Full-Funnel ABM

The 90-Day Roadmap To Full-Funnel ABM

This E-book follows a new CMO's journey as they quickly transform their outdated approach of relying on old-school lead generation programs that don't perform in today's world. It provides prescriptive insights from ABM veterans and offers specific guidance to build a more targeted approach for the right audience and then apply an integrated strategy across multiple channels and business functions…