Infographics

How Gen Z Relates To Brands

Gen Z has established itself as a large, disruptive and influential generation and it’s important to understand how to best target these future decision-makers. This infographic explores how Gen Z personas relate to brands, exploring their spending habits, favorite brands, values and digital platform preferences.

The History & Future Of Web Analytics

Gone are the days of analytics simply delivering hit counts and tracking page views. Now, modern analytics can provide insights into everything from heat maps to purchase probabilities. With a specific focus on Google Analytics, this infographic explores the evolution of analytics and examines what the future might hold.

Taking The Mystery Out Of Email Deliverability

One of marketers’ worst nightmares is having carefully curated email outreach land in spam folders. This infographic covers the essentials of email deliverability with a focus on factors such as list hygiene and questions to ask email service providers.

3 Reasons Marketing Leaders Rely On AI

Most marketers are familiar with artificial intelligence and its capabilities — but how is it actually helping marketers? This infographic provides data-backed insights into some of the top ways AI is helping marketing teams boost their performance.

Technology Trends In 2022 & Beyond

Most marketers are familiar with technology in the traditional sense — MAPs, CRMs and CDPs — but they typically don’t know about areas such as data fabric, compostable apps and generative AI. This infographic explores 12 technology trends and what the future of tech looks like.

15 Data Fallacies To Avoid

Data presents a double-edged sword for marketers: While it can drive better marketing strategies and lend more authority to content, it can easily lead marketers down the wrong path if it’s used incorrectly. This infographic highlights the common data mistakes that should be avoided.