Guide Prospects Through the Buying Journey with Better Tracking & Targeting
So, you’ve heard the buzz around marketing automation and how it can help optimize your marketing efforts. But have you seen it in action? Join this session with Michael Berger, Director of Product Marketing at Marketo, as he gives an up-close and exciting look into how Marketo’s Customer Engagement Platform helps marketers take potential buyers by the hand and guides them smoothly across their buying journey in a highly-personalized and relevant way. Presentation highlights will include:
- How to better understand the buyer and their preferred journey
- Mapping the journey within Marketo for better tracking and targeting
- Making campaigns and content more personalized
- Powerful sales intelligence tools that enable more meaningful engagements
- Analytics that help marketers define and measure success
When?
On-demand
Who?
Michael Berger
Director of Product Marketing
Marketo
