Improving Lead Quality with Analytics Across the Lifecycle
With as much as 75% of the buying cycle taking place before the hand raise, it’s easy for marketers to waste time and money driving the wrong leads to conversion. They don’t have the data and insight they need, and as a result, they can’t optimize their website and online activity to target their most valued prospects. In this webinar, learn how to measure your marketing and sales activity so that you can reach and nurture the best leads at every stage of the funnel. See of examples of how to:
- Enhance form data to improve lead qualification
- Measure by account, improving sales and marketing alignment
- Optimize at every stage of the buying cycle to get the best results.
When?
On-demand
Who?
Tom Kahana
Sr. Director of Marketing Operations
Limelight Networks
Shari Johnston
Sr. Director of Integrated Marketing
Demandbase
