Lead Generation Quick Start Series

Register Now for Our Lead Generation Quick-Start Series!

Selling Lead Gen Internally | April 12 at 1pm ET

Learn the foundational arguments around the need for, and value of, investing in generating leads. This session with Mike Gospe, Principal at KickStart Alliance, will address the spike in leads generated on the Web, changes in buyer behavior and the efficiency of educating prospects digitally.

Lead Generation A to Z | April 26 at 1pm ET

Join Ian Michiels, Principal Analyst at Gleanster Research for a primer on the terms, metrics, process, tools and tactics marketers need to understand and adopt as they increase their emphasis on lead generation.

Transforming Your Company Into A “Lead Magnet” | May 10 at 1pm ET

This session with Candyce Edelen, President/CEO at PropelGrowth, will emphasize the increasing importance of inbound marketing. Learn about the central role a company’s website now plays in the buying process, as well as the growing influence of social media.

The Role of Content in Driving Leads | May 24 at 1pm ET

In this session Joe Pulizzi, Executive Director at Content Marketing Institute, will demonstrate the benefits and value of content in connecting with prospects. He will also offer how-to tips on creating content, including repurposing existing materials and tapping into industry sources at low to no cost.

Building A Lead Funnel | June 14 at 1pm ET

Cari Baldwin, Principal at BlueBird Strategies, will educate marketers on the different phases of a lead funnel and how they should build and measure around these stages. Will emphasize strategies and tactics to address lead progression, lead acceleration and conversion tactics to move a lead to an opportunity.

The Science of Converting More Leads Into Deals | June 28 at 1pm ET

In this session Henry Bruce, President at The Rock Annand Group, will provide some framework for getting started with lead nurturing and lead scoring. He will also share tips and suggestions for improving conversion rates from leads to opportunities to closed deals.

Reserve Your Spot Now!