Optimizing Campaigns For Multiple Channels, Screens & Audiences

July25

More Americans will access online content from a mobile device than through a desktop computer by 2015, and content marketing has to keep pace with the desire to view content on multiple devices and multiple channels.

During this webinar, Paul Danter, VP of Sales and Marketing at Genwi, will present new findings from the recent report, “Mobile Content Distribution Strategies,” demonstrating the growing role of mobile in content marketing.

84% of surveyed marketing executives report healthy-to-critical growth in demand for mobile access to content; 65% are planning or providing mobile access to content to support sales enablement in 2014.
84% tailor content specifically for desktops. 75% tailor for tablets, 70% for smartphones.
56% report that static or stale content is the main issue in content distribution. Despite this, an astonishing 44% admit that they do not employ a content marketing specialist or lead.
BYOD is top of mind for most responders, yet 30% still have no plans and aren’t even considering or evaluating it.

The session will also address mobile’s role with content is involved the engagement process, demonstrating how engagement has to be “progressive” in order to move the audience on and on down the buying cycle to the next content.