What Sales Leaders Should REALLY Expect to Cultivate & Convert More Leads To Deals
Marketing Automation isn’t just for marketing – it’s a tool for optimizing the path to revenue making it a shared responsibility for marketing and sales. But the truth is, sales leaders remain cautious of what marketing automation is really going to accomplish. Can these concerns be put to rest? Most definitely!
Join Gleanster Principal Analyst Ian Michiels for a closer look at what sales leaders should actually be demanding from marketing automation tools. You’ll learn:
- What sales leaders should be prepared for when investing in marketing automation;
- How Top Performers measure successful marketing automation implementations;
- How sales leaders can track and monitor the positive (or negative) impact of changes
When?
On-demand
Who?
Leo Merle
Marketing Programs Manager
Act-On
Ian Michiels
Principle Analyst
Gleanster
