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B2B Uncovered: A Dual Perspective On Buyer Experience & Engagement

B2B Uncovered: A Dual Perspective On Buyer Experience & Engagement

Aires: March 13, 2024 @ 2 PM ET / 11 AM PT Cracking the code of the B2B buyer experience is no small feat, but it’s a game-changer in today's business landscape. To help practitioners start the journey toward unparalleled customer understanding, Matt Tippets, Drift’s SVP of Product, will team up with Kerry Cunningham, Thought Leader and Analyst at 6sense, to…
Junk Leads: The Hidden Cost On Your Revenue Team & How To Overcome Them

Junk Leads: The Hidden Cost On Your Revenue Team & How To Overcome Them

Aired: November 30, 2023 @ 2 PM ET / 11 AM PT Junk leads have been a thorn in the side of marketers and sellers since the beginning of time, but now we can finally do something about it. Join Craig Rosenberg, Chief Platform Officer at Scale Venture Partners, and Amy Holtzman, CMO at CHEQ, as they discuss the tangible impact…
Practical ABM Methodologies To Beat The Odds In 2024

Practical ABM Methodologies To Beat The Odds In 2024

Aired: October 19, 2023 @ 2 PM ET / 11 AM PT Marketers are currently faced with the challenge of achieving more with fewer resources and smaller teams. So, what are the best practices to succeed? Join Jodi Cerretani, VP of Revenue Marketing, to discuss market trends and leverage ABM plays to maximize your efficiency and ROI. In this session, you…
To Boldly Go Where Demand Is: Engaging B2B On Connected TV

To Boldly Go Where Demand Is: Engaging B2B On Connected TV

Aired On: August 17, 2023 @ 2 PM ET / 11 AM PT What’s one thing Trekkies and B2B marketers have in common? They both love data. And while marketers don’t need to know deep-cut trivia on the USS Enterprise’s favorite android, they certainly want stone cold stats and insights on B2B marketing. Here’s a freebie: 90% of B2B buyers will…
AI In The Fast Lane

AI In The Fast Lane

Aired On: September 6, 2023 @ 2 PM ET / 11 AM PT Join us for an electrifying webinar hosted by industry experts Jay Baer and Justin Keller. This session, titled "AI In The Fast Lane", is aimed at all forward-thinking marketers looking to rev up their strategies, exceed customer expectations and confidently navigate the fast-paced world of marketing. Jay and…
Mastering The Trifecta: AI, Marketing & Sales

Mastering The Trifecta: AI, Marketing & Sales

Aired On: June 22, 2023 @ 2 PM ET / 11 AM PT Featuring Justin Keller, VP of Revenue Marketing at Drift, and Latanè Conant, CMO at 6sense, "Mastering The Trifecta: AI, Marketing & Sales" will help you revolutionize your revenue generation strategy. These two marketing superstars will share their insider tips and tricks for leveraging AI in everything, whether it's…
How To Fuel Your Marketing Strategy & Drive Growth With Feedback

How To Fuel Your Marketing Strategy & Drive Growth With Feedback

Aired On: June 8, 2023 @ 2 PM ET / 11 AM PT Without the right insights, understanding buying behavior, anticipating market needs and knowing what will resonate with audiences (before investing precious resources) can be challenging in the best of times. But with market uncertainty and shifting customer loyalties brought on by the economic downturn, tracking customer sentiment and behavior…