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Enterprise-Level ABM Gifting: How To Stand Out From The Digital Noise

Enterprise-Level ABM Gifting: How To Stand Out From The Digital Noise

Aired On: Mar. 24, 2022 @ 2 PM ET / 11 AM PT Covid-19 and the corresponding growth of remote work have made the workplace even more digitized… and email even easier to ignore. Today’s customers are hungry for human connections, and marketers want to deliver. In fact, research from Sendoso shows that 90% of decision-makers agree that building a personal…
Power Up Your Customer Engagement With Content Experience

Power Up Your Customer Engagement With Content Experience

Aired On: Jan. 20, 2022 @ 2 PM ET / 11 AM PT It can cost you up to 25X more to acquire a new customer than it does to retain your current ones. It's almost unbelievable, but it's true. If you ever wanted a reason to revamp your customer marketing and customer experience (CX) strategy, now you have it! During…
How To Win Over The Modern Buyer

How To Win Over The Modern Buyer

Aired On: Dec. 15, 2021 @ 2 PM ET / 11 AM PT The modern buyer lives in a noisy world. Every day, in different ways and through different channels, they're getting offered something they probably didn't ask for. It's a lot of noise, and buyers have been very clear with us marketers that they are tired of it. Most…
Small Teams, BIG Impact: Why ABM Works For Resource-Strapped Teams

Small Teams, BIG Impact: Why ABM Works For Resource-Strapped Teams

Aired On: Dec. 1, 2021 @ 2 PM ET / 11 AM PT Getting started with ABM may seem daunting, especially for small teams already under pressure to do more with less, such as budget, hours or head count. Join RollWorks as we discuss how to make ABM work for resource-strapped teams. Whether you're a small team looking to start…
Accelerate Demand & Enhance Customer Experience Through Personalized Engagement

Accelerate Demand & Enhance Customer Experience Through Personalized Engagement

Aired On: Sept. 14, 2021 @ 2 PM ET / 11 AM PT Most sales and marketing teams have databases that check the box on volume. But making those contacts relevant and actionable is still a critical issue to drive profitable growth. Revenue teams remain trapped in silos and burdened with manual work, which makes it harder to engage with…
Lead Scoring Simplified: Using Data & AI To Focus On Your Best Leads

Lead Scoring Simplified: Using Data & AI To Focus On Your Best Leads

Aired On: March 24, 2021 @ 2 PM ET / 11 AM PT The self-serve digital buyer journey has empowered buyers while challenging marketing and sales operations to effectively identify which people and buying groups should be prioritized for sellers. To do this effectively requires looking beyond traditional lead scoring methods and incorporating all of the relevant buying signals. Join…