A New Blueprint For Buyer-Driven Demand Generation Strategy
This new white paper is a great resource for enterprise companies looking to map their demand generation strategies to the new buyer-driven process. Authored by Left Brain Marketing, a leading Silicon Valley-based marketing consultancy, this white paper builds around a six stage framework, providing marketers with a structure for nurturing and lead scoring activities to support the buyer-driven process, as well as leveraging past data to make informed, targeted decisions.