The Price Tag of the Anonymous Buyer
The Huge B2B Sales Opportunity You're Missing; Anonymous Website Visitors
Research by DemandGen Report and SiriusDecisions shows that nearly 60% of B2B sales leads are now website-generated, with more than 40% of potential buyers doing "stealth" vendor evaluations, yet leaving barely a trace of their identity. This prospect anonymity -- a.k.a. "lead leakage" -- represents a vast sink hole in the B2B buying process that's costing companies millions. This white paper reveals the means to identify these unknowns, along with details of a four-step process to leverage lead data once you capture it: Real-Time Sales Follow-up; Campaign Management; Integration of Sales and Marketing; and Business Intelligence.